FreshDirect.com has recently developed a handy “Black Neighborhood Detection Tool” which lives on the front page of their site. Unfortunately, it also doubles as their “Service Locator,” which serves to determine areas eligible for delivery.
FreshDirect.com has recently developed a handy “Black Neighborhood Detection Tool” which lives on the front page of their site. Unfortunately, it also doubles as their “Service Locator,” which serves to determine areas eligible for delivery.
Simply type your zip code into the submission form, and if it locks you out of the site, congratulations: You live in a black neighborhood.
Just check out these statistics:
As you can see, FreshDirect DOES deliver to the very multiculty Jackson Heights — but NOT to its darker sister Corona just blocks away.
What really makes the case for race: They WILL deliver to most parts of the more mixed-race neighborhoods that are even FARTHER than Corona! WTF?!
Here are a couple more:
1a. They WILL deliver to Riverdale, which is 16.2 miles from their Warehouse, but looks like this.
1b. … but they WONT deliver to Manhattan’s Wagner Houses Project at 413 East 120th street. It’s only 6.2 miles from their warehouse, but it looks like this.
Only 6.2 miles from the warehouse! Is this real life? Will they travel almost THREE times as far across multiple bridges if it means they can deliver to rich white people?
As the chief black Israelite on 42nd street likes to shout, “READ!”
2a. They WON’T deliver to the aptly named Brownsville, which is 8.8 miles away from the Warehouse…
2b. …but they WILL deliver all the way to Russian Jewish BRIGHTON BEACH which is 20.2 fucking miles away!
Not fucking with you. Go plug in the zip codes yourself. Don’t they seem racist? This is fucking JOURNALISM.
To that end, here are some potential reasons that FreshDirect doesn’t want to deliver to black neighborhoods:
1. They don’t want to get shit stolen. (RACIST!)
2. They don’t want to get their trucks carjacked. (RACIST!)
3. They don’t think that black neighborhoods have net access or want to buy organic food. (RACIST?)
For a company that spends $600,000 a year on parking tickets, you’d think they’d want to deliver to black neighborhoods — everyone knows you couldn’t find a cop there if your life depended on it, let alone a meter maid.
(Unless someone rapes a white woman — but then there’s still no meter maid.)
If there’s enough interest in this topic, I will commence interviewing jet-black FreshDirect delivery men to see how they feel about this controversy. I will also write to FreshDirect executive management to see what their spin is.
Let me know if you’re down — but if you act like know-it-all douches, you can fucking interview them yourselves.
That’s mighty White of ya.
Here’s the answer. Black people don’t care about this shit. Internet aand organic food are meaningless to them.
i wouldn’t either.
Why don’t you call Jeffrey Ackerman, the Fresh Direct CEO, and ask HIM. And if you do, please tell him to tell Michael Milken that I say “wazzup.”
I swear to god you stole this from me, I’ve been rantig about this for 5 years.
Also, Fresh Direct now spends M-M-Millions on parking tickets. They factor it into their yearly budget. Incidentally, it’s one of the five most notoriously bad companies to work for, they treat their employees like absolute shit including making engineers and salespeople deliver Christmas turkeys when they couldn’t meet up with their demand.
i also feel like the select few black people who would be interested in such a service would not live in these neighborhoods
Yeah but Fresh Direct gave out 400 Thanksgiving turkeys AND side dishes to the cheering hordes in Queens last year. They’re heart’s in the right place.
oh no! engineers and sales people had to deliver turkeys!!! bitch, bitch, bitch- go work somewhere else then hotshot.
^^^^ not the real vane$$a. She would never fuck up you’re and your
Boo hoo. I wouldn’t want to deliver to those hell holes either. Have you ever been to brownsville? Shit is a bombed out mess. Fresh direct is not going to fix these places or help fix them.
I mean they’re and their
Forgot to add: love that chapelle crackhead pic usage
It’s prob based on crime rates
Businesses are the least racist entities around. If they don’t deliver there it’s because of lack of customers. Whereas all the white people are passing laws to make it illegal to be Mexican in Arizona, wal-mart has bilingual signs and sells fresh cilantro. If black people cared about home delivered organic food there would be deliveries. As it happens black people barely by groceries at all.
Fresh direct delivers to river dale cuz it’s 40,000 rich white people sequestered in an area with no grocery store. Riverdale is why Fresh Direct was invented.
yeah dude shut the fuck up.
There is no money in the ghetto to be made with organic products first of all. And second, if I owned a business and felt I would get my shit jacked, as I had in places like corona, then fuck yeah I won’t go there and deliver my products! unfortunately the crime rate IS higher in that zip code than in the other mentioned. That’s no racism, that’s statistics, even if it sounds racist numbers are numbers.
aaaaaaaaaaaaaaand cut. sorry bro, i’m unsympathetic, even if this is tongue-in-cheek. this is ultimate proof to me that when it comes to determining instances of prejudice and oppression, everyone is a self-interested pansy. everyone is all “sorry, but get over it,” “stop playing the whatever card,” “people are too politically correct” etc until they encounter shit that affects them or they identify with! then its DIFFERENT…
you have done the ultimate disservice by making white people think you’re the warrior of post-racial free-for-all when in reality, you’re just trying to promote your mulatto agenda.
case in point: if a black woman had made these claims a while ago–especially if she were loud and busomy because let’s be honest … you’re sick of those matronly aunty types STILL throwing you shade when they see you with your white wife*–you’d be all “of COURSE they don’t want to deliver to your shitty neighborhood! unless you’re a glutton for contracting aids/getting jumped/breathing in chitlin smoke etc you’d be CRAZY to deliver there blah blah get over it, it’s a BUSINESS decision!” But let barack obama be elected! ooooh shit! this mulatto looks and talks like ME! it’s DIFFERENT now! hipsterdom, skepticism, and indigestion are ovahhh!
you aren’t really a hero for telling people they can say nigger if you don’t truly identify as one. remember, you’re half breed so you either identify as everything or nothing. just because you have the advantage of being disproportionately unaffected (by virtue of N/A) by shit does not mean you are above it all. for one day, you will encounter your obama and then your true (swirled) colors will show.
*btw, you are def entitled to categorically resent the matronly mammy types, but just realize that your pansy tragic mulatto ass is no more “over it” than anyone else
You know somethin FUCK YOU Street Vice Carnage whatever the fuck, racist pieces of shit.
A fucking business can’t just turn people away because they might commit crime. Ever hear of discrimination? Think I can’t let gangsta black people into my store because I’m afraid they’ll steal something? That’s called racism and if you apply it to your business it’s called ILLEGAL.
Hey moufbreatha
Cool story dude!
Fucking LURK MOAR
If there’s a market for Fresh Direct type biz in the black community then why don’t Oprah and Lebron get together and exploit it?
Dear Ben,
Haha! Somebody called you a mulatto in the Street Carnage comments, Ben. I laughed aloud when I read that because you have about as much “black blood” as I have money. None, don! Mulattoes are bigger than Lady GaGa now (I made a cafepress t-shirt about mulattoes just a couple of weeks back to cash in on the craze but t-shirts are not the route to riches, doy).
Mulattoes are hot! Blacks are not. Even the president is a Mulatto. Tea Baggers call him black, but that is the one fact they’re wrong about. Fact. Science is old. Demographically and socio-economically speaking, there’s no money in delivering $40 organic lettuce to the ghetto. OR barrio, ese. And no housing project is getting $8 Seventh Generation dish soap that may not work (I got in trouble for making the claim that it “doesn’t work” on Twitter). Please! Unless you are driving a Brinks armored organic delivery joint and delivering with a crash team, it just won’t work.
Follow the motherfucking money!
This is not about race. It’s just smart business. And…lest you forget, everybody’s racist. Race drives everything, including business. Imagine if I (or Derrick) walked into my local Porsche dealership. You think anybody’s going to help me try one out? Nooooo, baby. But, still, and here in the year of our lord 2010, if YOU (or Gavin) walk in, somebody’s going to give you the old reach-around.
That’s not race. That’s business.
Oh, and that Chappelle’s Show character represented above is Tyrone Biggums. I know these things. If you provide goods and services where your overhead and profit is contingent on Tyrone Biggums “finding you a spot to park” and “watching your truck” you aren’t going to have much of a business for long.
From,
-ty
“Will they travel almost THREE times as far across multiple bridges if it means they can deliver to rich white people??” DUHH. You’re so fucking retarded. Would you rather have rich customers or poor customers? Just go kill yourself.
^^^ you’re ignoring the real question: why wouldn’t you want both?
I suppose the box next to “know-it-all douches” has been pretty solidly checked.
Why are we so hung up race?
This is a CLASS based issue.
The rich will exploit the poor whether your ass is coon chocolate or honkey vanilla. The rich will pay you as little as possible and work you as much as possible.
Don’t get misguided by race. Black and white people can make Molotov cocktails.
“I can hire half the poor to kill the other half” -Jay Gould
@You know, either way
you know, you’re right. And it pisses me off because I’d love to see Fresh Direct employees interviewed about this.
This really is why we can’t have nice things
It sounds sad and all, but niggahs will rob you for your Pizza…
Ask BIG FAT, that white boy got robbed at gun point delivering pies.
And they said it, “nah nah, we want the pizza!”
@Salad
So true! Class separates more than race.
People say black when they mean ghetto black and white when they mean middle class white.
this reminds me of that show that was on last week, “What Would You Do?” where they had a candid camera set up in an upscale clothing store and the staff was all actors and they’d go up to the black customers and be all “Hey, you’re not going to buy anything because you’re black and obviously can’t afford it, so beat it.” And then the blacks began to cry and get upset. It was supposed to teach us all about multiculturism and to be more tolerant, but all it taught me was how to laugh.
It’s only racist if you presume that the people stealing things in the black neighborhoods are other black people. Maybe they don’t deliver to those neighbs because of the white criminals roaming around
Archie has it right, all they are going to say is that there is no demand in those zipcodes, and they collect data thru their website. If there was demand, I think they would deliver there.. BUT coincidentally, I’m moving to Harlem so I just checked on my new zip, and they made me go a STEP FURTHER and put in the address, to see if “they provided service to my building” Now, that’s fishy. (they did deliver to mine) (thank god)
Yeah. No Doy. Also, FIRST!
Ty acts like if he walks into a Porsche dealership all the raciss white people will see Precious walking in with a lollipop dangling out of her mouth and 12 illegitimate kids trailing behind, getting ready to trip the fuck out if someone doesn’t comp her a automobile. I don’t think so. They’re going to see Tiger Woods dressed in J. Crew. Get over yourself and STFU.
so start your own business and deliver to the hood. they an go or not go where they want. it’s their company
doctor_cocktagon: love the article
doctor_cocktagon: i especially love the end
benjaminleo: hahaha thanks
doctor_cocktagon: if you act like know-it-all douchebags
benjaminleo: people are such disgusting animals
doctor_cocktagon: interview them yourselves
benjaminleo: and they did
benjaminleo: and now i won’t do SHIT
doctor_cocktagon: of course they did
doctor_cocktagon: i didn’t even have to look
doctor_cocktagon: that’s the whole scene on street boners
doctor_cocktagon: they’re just like, i think about stuff with my brain and then i say it with my mouth!@! BLAH BLAH BLAH
benjaminleo: HAHAHAH
benjaminleo: yes
doctor_cocktagon: jesus dude
doctor_cocktagon: not ONE person said, “yes, please get to the bottom of this and produce another funny article”
doctor_cocktagon: they all just IMMEDIATELY started blagging their own opinions, like they have that shit on lock
benjaminleo: hahahahahahaha
benjaminleo: thank god
doctor_cocktagon: what a bunch of fucking idiots
doctor_cocktagon: and that one guy who is like
doctor_cocktagon: i SWEAR you stole this from me
doctor_cocktagon: you know, fuck you
doctor_cocktagon: they didn’t exist five years ago
doctor_cocktagon: and even if they did, no one cares
doctor_cocktagon: you didn’t write a funny article with dave chappelle graphics
doctor_cocktagon: unbelievable
benjaminleo: hahahahahaha
benjaminleo: oh man
benjaminleo: this is therapy
benjaminleo: you’re preventing BALL CANCER
doctor_cocktagon: that you put yourself out there, and you were like, sure, just ask me and i’ll execute the REALLY great idea
doctor_cocktagon: and they just started sucking their own assholes
doctor_cocktagon: trying to put their heads up their own asses
doctor_cocktagon: seriously though.. not one person said
doctor_cocktagon: yea, call ‘em
benjaminleo: Lemme just post this whole IM thread to street carnage
doctor_cocktagon: they just started writing their own blogs
doctor_cocktagon: in the form of comments
Vane$$a is so right on the fucking money. I love how Ty talks like he’s some big scary nigger. Right out of both sides of his ass. Gimme a fucking break, you walk into that show room they’ll be kissing your dick to buy a car. Gavin walks in and they’ll treat him like a tatooed freak. You disingenuous fuck.
@foul none of the fools here even use fresh direct or have any idea
If you live in an area filled with big apt blocks like Harlem, they require the building to have a fresh direct drop
If its not you can just set it up. My work building in Murray hill wasn’t in their database until we hooked it up
In fact if you’re building is in there you can probably just have your stuff dropped off and it will be there later
Oh shit I ran a PROC COR on the VARs “race” and “class” and got:
r = .9877
When you talk about race you are talking about class. Or, when you’re talking about oysters you ain’t talking ’bout pearls, you’re talkin’ ’bout taking over the world.
Oh I tried the Porsche dealer test and they handed me a mop.
I truly think its funny how all u white people know so much about Black people!How do u watch the news and music videos, now all of a sudden your an expert on the lives of Blacks.I guess a college degree doesn’t stop you from being stupid ignorant know it alls!
I bet Benji and Dr. Cocktagon sit around in their pjs and talk about their commitment to tikkun olam. This ain’t the SPLC…jagoffs.
You were serious about interviewing the fresh direct people?
No one believed you were serious about it.
If you did that would be very awesome.
I humbly request that you interview the fresh direct people.
If they went into the ghetto’s their hubcap expenses would skyrocket.
Blacks and Puerto Ricans can’t resist.
lol @ your im. u guys are really doing a lot by going after the racist corporate giant, FRESH DIRECT. No one in the hood cares, we’re not thinking ‘damn i really wish fresh direct would deliver to my house so i can pay for food that i cant afford.’ The worst part is how you think this has anything to do with race. If you understood basic shit, you’d know that if they send people to a place that has 1 or 2 customers, compared to another area where they have 25-30,they would actually be losing money, even if its down the block. also, corona is not a black neighborhood, its just a neighborhood that has black people.
will you dictate the differential of the specific special specious cryptic efficiency.Or did the optional ultimatum deter the denial of the vapid resounding resourceful respect
Does Fresh Direct even sell fruity soda pops and them little gummi candies? Cheetos? Black and Milds? Olde English? I’m not sure they’re qualified to cover the major food groups for that demographic.
Yeah, I want to know what they have to say for themselves. DO IT.
fresh direct stops delivering w/in a certain zip code area after a disproportionate number of crimes have been committed against drivers.
i guess the racists were right.
but definitely call them. i’d love to see you post a follow-up and explain that away, with your jes’ jokin’ style of writing.
The only grape soda they have is boylan’s…you might be on to something
It’s funny to me that the people behind this very website sometimes fail to understand the joy of the hateful, vitriolic, clueless, kneejerk, jerkoff, occasionally insightful, usually retarded but always entertaining comments section.
I mean, shitty comments on SC aren’t just shitty comments. They’re like the creme de la creme of shitty comments on the internet. They’re like the bathroom wall, whereas something such as Gawker is like the nice, neat petite diary of an effeminate 20th century English novelist. Streetcarnage should be proud, not embarrassed!
si but commenters needs to cut the cussin cuz the stache sez so like i guess a commentee musta got all fucky up in the jizzered cock chokin panties region. fuckin balls on that ace eh?
Hey who cares if he doesn’t know anything about what’s in the best interest of a business? It would at least be entertaining to see what executive management says… unlike these comments.
Although I really don’t know how thinks he’s just going to approach a “jet black” delivery guy
1. Jackson Heights is full of Colombians and Indians like Arv. The whites moved out when the methheads/trannies moved in.
2. Corona is full of Mexicans, except for the Lefrak building. I have feeling they might start delivering here though, saw a white guy sporting TOMS in the laundromat.
3. FreshDirect is fucking expensive. Avocados are $2 a piece, what the fuck is that?!
4. Props on that amazing map-making skillz.
@ a4awesome avocados cost $2 at any bodega
the wack truth about NYC groceries is that the bodegas in the boroughs cost as much as whole foods for worse food
benjaminleo: we hitting some stick today?
tyhardaway: golf? didn’t think of that.
benjaminleo: yes! golf. call in sick. friday, niggs. TGIMFF!
tyhardaway: ok. let’s do it! id fckkin love to, dude.
tyhardaway: ok, just called work and said i got virus.
benjaminleo: did you say it was aids? lulz.
tyhardaway: yeah, yeah, yeah. i said i got it from you in jail, ha.
tyhardaway: you mulatto fruitcake.
benjaminleo: I no. jet-black.
tyhardaway: totally.
benjaminleo: so dyker in like 20, heeb?
tyhardaway: i just need to upload one more batch…aaaand done bitch
benjaminleo: that’s my “boy”
tyhardaway: haha, boy. fuck you.
benjaminleo: OK, tiger brokeneck woods. 15 mins!!!
tyhardaway: fuck yeah. and I know how Tiger hurt his neck too.