The Naturist has a sponsor. I’m not going to announce it until they see the actual bits on the off chance they make like a responsible teenager and pull out, but praise the Lord Jesus they gave us enough
The Naturist has a sponsor. I’m not going to announce it until they see the actual bits on the off chance they make like a responsible teenager and pull out, but praise the Lord Jesus they gave us enough money to go even farther than we ever hoped we could ever go – ever. We had a very brief meeting where we went over the scripts. They liked them, said “We trust you” so we high-fived and ran out of there before they changed their mind. The end result is three sketches about survival in the wild and I happen to think they are binary gold but this brings me to a bigger point, well, theory…
What about this? You have all these people in the funny community making viral videos just for fun and everyone loves them but the lack of money is preventing them from doing anything really hilarious. The old model for doing big-budget-bits is you do stand up for 20 years and eventually a broadcaster gives you one of their two slots for comedy on TV. What happens to the other 9 million people that want a budget to make laughs? While this mess continues you have all these advertisers sick of magazines and TV, wondering what to do with what little cash they have left. They want to get to their customers but they’d like their customers to enjoy it for a change.
So, the supply is there. The demand is there. But the nary the two shall meet, until now. They are both about to collide in a new kind of corporate philanthropy where companies pay funnymen to make their ads for them. The video guy is happy because he finally gets to do totally over-the-top ideas and the advertiser is happy because he gets to his customers without bumming them out with the same old marketing shit.
The key to all this is the video can have virtually no input from the sponsor (Well, our sponsor was involved with the big planning but they left the funny parts up to us). Jokes are like a Fabregé Egg and as soon as you start meddling with details, the whole thing looks like shit. When Spike Jonze did his Ikea ad he said, “Here’s the ad. If you don’t like it, too bad. If you do like it, that’s nice. I could give a shit either way.” (This is based on research I did in my head but that doesn’t mean it’s not true.)
The same with Tim & Eric & Galifianakis’ Absolut ads. They did exactly what they wanted with no input whatsoever from the advertiser (this time I’m sure because they said so), and that’s why it’s so good. Absolut is associated with the funniest commercials ever made by human beings and those guys got a budget to do the funniest commercials ever seen. I hereby predict ad agencies will have sites that are strictly viral videos with virtually no input from the advertiser whatsoever. Bet you.
The problem is most corporations lack the vision to embrace this model. You’ll have to find enough ballsy marketing executives who will take a chance on it or see what a great idea it is until you reach the point where it becomes an accepted form of advertising (hand a bunch of money over to some comedians/artists and just let them go.)
no, the problem is when the humor is at the expense of the product. i can do a great spot for popeye’s chicken but it involves spicy wings blowing out of my ass like a fireball.
sorry to disappoint. things ARE moving in the direction you predicted, and yes, the client can and will fuck up every joke you have, but the comedian can and will make jokes that are funny with no other concerns.
sincerely, soulless advertiser from chicago.
The problem w/ those commercials is: they’re not funny
condom company commercial.
Left Nut Condoms
Slogan “if your gonna bust a nut, bust one with us.” Left nut condoms
i fly down to Atlanta durex HQ and asked them to start up a small sister company called left nut condoms.
they would be put in bars truck stops high school, dorm room at collage. and it worked. i got $25000 bucks and so far over 75000 people have busted a nut with us.
so all you have to do is tell people what they want and make them feel stupid if they don’t like your idea. i work in all situations in life. all you have to do is be cool handsome. so good luck with the naturist. and i got really dunk on canada day and screwed two jewish chicks. both with a left nut. over and out.
hope so
yeah well a company only advertises to move more product, so they’re down as long as wacky shit makes you guzzle their vodka or whatever.
Hey Adtime,
I like it!
BTW, alex bogusky, one of the heads of Crispin Porter, wrote that IKEA spot. Spike Jonze just directed it because IKEA is a cash cow and Spike wanted to get paid.
Jonze is a salary man just like everybody else. The ad agencies have brilliant, funny writers just like everybody else. Comedians aren’t blessed with genius.
THIS is how many geniuses it took to write the lamp spot:
Crispin Porter + Bogusky Creative Credits
Lamp and Moo Cow TV spots
Creative Credits
Creative Director: Alex Bogusky
Associate Creative Director: Paul Keister
Art Directors: Mark Taylor
Copywriters: Ari Merkin
Agency Producer: Rupert Samuel
Account Team
Management Supervisor: Rick Humphrey
Account Supervisor: Marianne Pizzi
Production
Director: Spike Jonze (Lamp) Clay Williams (Moo Cow)
Production Co.: MJZ Productions
Director of Photography: Rodrigo Prieto
Editor
Edit House: Spot Welders
Manifesto Book
Creative Credits
Creative Director: Alex Bogusky
Associate Creative Director: Paul Keister
Art Directors: Mike del Marmol
Copywriters: Steve O’Connnell
Agency Producer: Julieanna Wilson
Account Team
Management Supervisor: Rick Humphrey
Account Supervisor: Marianne Pizzi
Account Executive: Julie Spiegel
Product Print Ads
Creative Credits
Creative Director: Alex Bogusky
Associate Creative Director: Paul Keister
Art Directors: Paul Keister/Dave Swartz
Copywriters: Bob Cianfrone/Roger Hoard
Account Team
Management Supervisor: Rick Humphrey
Account Supervisor: Marianne Pizzi
Account Executive: Julie Spiegel
Price Tag Outdoor
Creative Credits
Creative Director: Alex Bogusky
Associate Creative Director: Paul Keister
Art Directors: Alex Burnard/ Mike del Marmol
Copywriters: Dave Schiff
Account Team
Management Supervisor: Rick Humphrey
Account Supervisor: Marianne Pizzi
Account Executive: Julie Spiegel
You are Crazy Wildpostings
Creative Credits
Creative Director: Alex Bogusky
Associate Creative Director: Paul Keister
Art Directors: Dave Swartz
Copywriters: Roger Hoard
Account Team
Management Supervisor: Rick Humphrey
Account Supervisor: Marianne Pizzi
Account Executive: Julie Spiegel
“I hereby predict ad agencies will have sites that are strictly viral videos with virtually no input from the advertiser whatsoever. Bet you.”
For sure. I agree that for certain products, yes this is here to stay. But, remember only a certain segment of the populace “gets” this humor. If you are selling Ensure or Life Insurance or products to weather proof your deck or whatever boring ass shit – the stylings of Kazach Galifianakis won’t get it done, unfortunately.
I think Jenga is a dude.
i dont know do we even need any of this shit anymore?
funny ad guy genius funny guy writer guy genius funny guy ad writer guys
was kind of hoping the GFC would be getting rid of this shit and the smart people can go back to writing books
fucking awesome. those ads totally worked. I am going to buy absolut vodka, and I don’t even really like vodka that much.
i love these virals !
i don’t think the absolut ads are totally out of left field, even though they barely focus on the product at all. they’re saying that things are goin to get completely crazy if you drink it- and having tim and eric stay authentic shows that absolut is authentic and “gets it”. i love it and even though those executives were probably scared by those virals (or at least totally puzzled) i think it’s awesome that they went for it. fuck, now i want a extra large ‘tini.
Yes! I want an extra-large BOOK, written by someone from my generation who can compare with Hemmingway or Fitzgerald – but unfortunately they’re all writing advertising
which is funny and cool and great, and it pays well too *wink wink*
actually its not such a bad idea and if spike jonze is awesome enough to suck absoluts dick and lick kanye wests balls for viacom then goddam it i will throw myself into that goal also or in that general direction
where the wild things are better be really fucking good or its over for you skaterr boi
SOOOO GOOOOOOD!
Going to go get some absolut right now!
haha. so good
[...] Backstory here. [...]
you make some interesting and ambitious points, but how are the ads gonna reach viewers (aside from this blog where no one is buying tevas)? also, how much they payin you for these things?