Making a video is a delicate balance between concept, getting the right crew, cameraman, DP and a location that fits the mood of the concept of the DP. Ever heard of “mise en scène”? God. Additionally, it is essential that you have a well-crafted script and storyboard ready to go. You don’t want someone asking, “What’s the script?” What are you going to say? “Total fucking craziness!” Trust me, no one has ever done that.

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